Practical support.
Stronger businesses.
To help Jamaica’s independent tourism transport operators build professional, sustainable businesses through accessible membership, practical guidance and meaningful partnerships.
Our story · Since 2024
Built by operators.
Built by operators.
Growing together.
We know the journey because we’ve lived it. JAVO helps independent Jamaican tourism operators find clearer guidance, practical support and a community to grow with.
Belong. Connect. Grow.
Why JAVO began
A clearer path.
A clearer path.
A stronger community.
A practical question brought our founders together: how could independent operators formalise their businesses with support they could afford?
Founded by Asheki Spooner & Alex Brooks876 Adventures · Best of Jamaica Adventure Tours
From firsthand experience
Asheki and Alex had spent years serving guests and building relationships with drivers, tour providers and local businesses. When they sought to regularise their own operations, they wanted membership to offer practical value, clear guidance and meaningful connections.
The journey involved applications, referrals and repeated conversations with the Transport Authority and TPDCo. It took persistence and a willingness to ask questions.
Turning experience into support
The founders saw how much their existing relationships had helped their businesses. They wanted other operators—especially those building from the grassroots—to benefit from that same spirit of collaboration.
Jamaica Adventure Vehicle Operators Limited was founded in 2024. Today, JAVO brings together membership support, licensing-process guidance and business connections to help operators take their next steps with greater confidence.
Our journey
Jamaican roots.
Jamaican roots.
Growing connections.
- 2024
South Coast beginnings
JAVO was established with its South Coast chapter, rooted in St. Elizabeth.
Our first JTB Tour Operators (Local) Licence for the South Coast was approved on 30 August 2024, with the approval communicated through TPDCo.
- July 2026
Montego Bay launches
The Montego Bay chapter launched, extending JAVO’s regional support and operator community under Chapter President Alex Brooks.
- October 2026
Ocho Rios takes shape
Our Ocho Rios chapter is launching under Chapter President Michael Vermont, building new connections on Jamaica’s north coast.
Our direction
Purpose behind every connection.
Practical support.
Room for grassroots
operators to thrive.
A Jamaican tourism industry where grassroots operators have a clear path to formalisation, a strong professional community and the opportunity to build thriving businesses.
Our people
Experience behind the support.
Working operators who understand the challenges, responsibilities and possibilities of Jamaica’s tourism industry.
Asheki Spooner
Co-founder & Director
Asheki brings firsthand experience from building and operating 876 Adventures. JAVO reflects her belief in practical support for independent operators and the lessons learned while formalising her own tourism business.
Alex Brooks
Co-founder & Director
President, Montego Bay Chapter
Alex brings his experience with Best of Jamaica Adventure Tours and years of working with guests, drivers and tourism providers. He co-founded JAVO to help fellow operators find stronger guidance and connections.
Michael Vermont
Director
President, Ocho Rios Chapter
Michael brings years of tour-operating experience and a family background in tourism and horseback-riding experiences. He leads the development of JAVO’s Ocho Rios chapter.
More than a starting point
Support for the business.
Support for the business.
Connection for the journey.
We help members understand document requirements, navigate application steps and manage membership renewals. Through relationships such as our partnership with Iconic Communications International, we also connect operators with business development and formalisation support where needed.
For visitors to Jamaica, JAVO welcomes enquiries for airport transfers, private tours, excursions and group transportation.
Your next chapter
Belong. Connect. Grow.
Find the membership support that fits where you are—and where you want to go.
Membership does not guarantee licensing, bookings, employment, income or access to a particular facility. Government licences and vehicle requirements remain separate.